There is no one favorite. It depends on what i'm cooking. Different meats need different rubs. Examples? Pork butts...Bad Byrons Butt Rub. Beef depending on the cut BP's. Jalleluja, money or happy endings. Fish? Dizzy Pig Tsunami Spin. The combos are endless. You just need to try different rubs and find out whats best for you. It's not the destination it's the trip. Good luck.